2024: A Strong Multifamily Absorption Year – Are Gen Z and Millennials Driving the Rental Market?
With a combined population of approximately 140 million (over 40% of the U.S. total), Gen Z (born 1997–2012) and Millennials (born 1981–1996) are increasingly favoring rental housing over homeownership. This shift is driven by a confluence of economic, social, and lifestyle factors. Recent reports indicate that existing home sales in 2024 have fallen to their […]